Bloodsugar

Hearthrob to Oakenfold

By David Day

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Club visuals—once a task left to the meth-head with the pornography addiction—is now an artform. The ascendancy of the dance party in the club leaves dancers and creepos wanting for something more to look at than the nodding head of the DJ; visual artists, whether mixing to the beat of the music or spraying random images all around the dancefloor, have become nearly as important to party vitality as the person mixing the tunes. One of the world's premiere visual talents is our own. Morgan Harary is Bloodsugar, a graphic designer who works with loops, logos and a nearly unlimited range of effects to create the visuals for Boston-area parties like Hearthrob and, this Friday, Thunderdome. He is currently being courted by the biggest names in the business (think Paul Oakenfold). "Doing visuals for a big room DJ who will be traveling to many different places, would be so pimp—but a lot of work to say the least," he writes from his office at Boston's Modernista! ad agency. His relationship with the three DJs at the Hearthrob party took him to the place he is today. "I had never really done visuals before Hearthrob," he writes. "I want to melt people's faces and burn out LCD screens."

[Hearthrob is every other Tuesday at the Middlesex Lounge. 10pm/free/21+ 315 Mass. Ave., Cambridge