Websclusive: Measuring Up

Does size matter?

By Media Farm

del.ico.us | digg it! | reddit!

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... More lies your newspaper told you: The Metro is claiming it's "Boston's Largest Newpaper." We believe in truth in advertising, so we took the offending sample to Dig Labs, to test our theory that this is, in fact, a bunch of horse shit.

[Please click on the images to enlarge any of them. After all, size matters.]

Exhibit A

We compared the Metro to another Boston newspaper, the rapidly shrinking Boston Globe. We believe our findings would also hold true for the Boston Herald.

The Globe is wider.

Exhibit B

The Globe is longer.

Exhibit C

The Globe is fatter.

Exhibit D

The Globe has more pages in its A Section than the Metro does in its entire paper.

Exhibit E

Exhibit F

So, we're not sure where the Metro got this crazy notion that it's bigger. Maybe it has narcisstic personality disorder and cannot be held responsible for its actions? You know, like Clark Rockefeller. Or maybe the Metro just assumes that everyone is really reading a larger paper, and happened to glance over and see it lying on the floor. Maybe it's trying to remind you to read a better paper. It's a public service!